Evotik rockets Ashyaat’s sales 32% YoY! See how Evotik’s platform boosted efficiency, revenue, and Ashyaat’s reach into 5 new markets.
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Table of Contents

Ashyaat: A MENA E-commerce Powerhouse

Ashyaat, Jordan’s leading e-commerce giant, reigns supreme across the MENA region, generating millions in monthly sales. However, their legacy system, lacking cloud-based integration and automation capabilities, hindered their growth potential. Their leadership sought a tailored solution to streamline operations, automate tasks, and propel them to even greater heights.

The reliance on disparate systems and manual processes, including numerous Excel sheets, hampered efficiency. Previous attempts at integration using Zapier proved costly and ineffective. They yearned for a unified system encompassing internal operations, marketing automation, and seamless data management.

Evotik as Full-Stack CTO Partner

Evotik emerged as the perfect partner. Evotik’s full-stack development expertise, coupled with their unique CTO-as-a-Service model (building and deploying solutions on an ongoing basis without equity), resonated with Ashyaat’s vision.

Building a Bespoke E-commerce Ecosystem

Evotik embarked on a multi-phased project to craft a state-of-the-art CRM tailored to business specific needs. The system featured:ashyaat inventory warehouse

  • Granular Access Control: Multi-level authentication ensured secure access based on employee roles.
  • Advanced Inventory Management: A comprehensive system tracked stock across all MENA countries.
  • Dynamic Multi-Pricing: The platform facilitated flexible pricing strategies for different regions.
  • Streamlined Communication: Automated transactional and marketing emails and WhatsApp messages fostered customer engagement.
  • Call Center Automation: The system optimized call center operations.
  • Payment Link Generation: Seamless payment processing accelerated transactions.
  • Warehouse App: Real-time warehouse management enhanced efficiency.
  • Real-Time Reporting: Data-driven insights empowered informed decision-making.

Developing systems that could manage massive datasets while maintaining scalability and delivering high-performance reports posed a significant challenge. Evotik’s team strategized meticulous access controls to various data models, ensuring user security and optimal system performance.

A Flourishing Partnership: Exponential Growth

The results are undeniable. For over five years, Ashyaat has witnessed a remarkable 32% average year-over-year growth after implementing Evotik’s solutions. Their expansion into new territories, including Morocco, Libya, Senegal, and Cote d’Ivoire, underscores the platform’s scalability. Furthermore, their business boasts exceptional order confirmation and delivery rates (over 60% each for cash-on-delivery), solidifying their position as a MENA e-commerce leader. Evotik’s automated solutions have also boosted revenue per employee by an impressive 50%.

Ashyaat’s unwavering satisfaction with Evotik transcends mere development. Evotik has become a trusted advisor and a true CTO, playing a vital role in their phenomenal growth story. This ongoing partnership exemplifies the power of collaboration in revolutionizing the e-commerce landscape.

This case study serves as a testament to Evotik’s ability to translate ambition into reality. Evotik’s expertise empowers businesses like Ashyaat to not only streamline operations but also achieve exponential growth, solidifying their dominance in the ever-evolving e-commerce arena.

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