With new lifestyle features, Fitbit wants to be your everythingIs Fitbit coming for the wearable crown? On Wednesday, the activity tracker brand announced a host of new features, hardware, and services-giving it an edge in a market crowded by the likes of Apple, Garmin, and Samsung. The newly launched Fitbit Premium is a paid subscription service that builds on the existing app by offering more holistic, personalized guidance and coaching.
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