I’ve seen a lot of patterns over the years with my main business, Landingfolio (where most designs come from Producthunt). I
👉🏻 2019 is really the year of drawing images (don’t know the correct name). Loads of websites use them to explain their product. Most come from a small number of open source projects.
👉🏻 More and more designs are starting to look the same. This is probably because a lot of landing page templates have been launched the last year. I honestly love this trend, because it makes non-designs able to launch an amazing looking website that will convert their visitors even better.
👉🏻All landing pages use the same elements. Header with either mobile or desktop device. Followed by logos of their clients. Below a short intro on their product. Their pages are really well optimized, as all these elements have worked for me when I’ve been testing for my clients.
👉🏻Loads and loads of wavy elements to make pages less boring.
👉🏻So. Many. Intercom. Users. I’ve finally figured out how to exclude these from my screenshot scraper haha.
👉🏻Less text, more storytelling through images.
Conclusion. It seems like a lot of founders start to understand the importance of great design and seem to really understand how to explain their products.