I’ve seen a lot of patterns over the years with my main business, Landingfolio (where most designs come from Producthunt). I
ππ» 2019 is really the year of drawing images (don’t know the correct name). Loads of websites use them to explain their product. Most come from a small number of open source projects.
ππ» More and more designs are starting to look the same. This is probably because a lot of landing page templates have been launched the last year. I honestly love this trend, because it makes non-designs able to launch an amazing looking website that will convert their visitors even better.
ππ»All landing pages use the same elements. Header with either mobile or desktop device. Followed by logos of their clients. Below a short intro on their product. Their pages are really well optimized, as all these elements have worked for me when I’ve been testing for my clients.
ππ»Loads and loads of wavy elements to make pages less boring.
ππ»So. Many. Intercom. Users. I’ve finally figured out how to exclude these from my screenshot scraper haha.
ππ»Less text, more storytelling through images.
Conclusion. It seems like a lot of founders start to understand the importance of great design and seem to really understand how to explain their products.
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