The man who has headed up Siri at Apple since 2012 is no longer at the helm, according to The Information. Bill Stasior remains at the company in a different role, the report states.
We’ve reached out to Apple for comment.
Stasior joined Apple to take over Siri in 2012 after being poached from Amazon’s A9 retail search team. At this in time, most of the original Siri co-founders had already left Apple and Stasior was tasked with taking on the mantle of deciding where the digital assistant should move next.
Siri has had a troubled history at Apple. Though the voice assistant arrived with a big splash, the company’s inability to iterate the product quickly left its competitors ample opportunity to leapfrog its capabilities. Something that both Amazon and Google clearly have with their Alexa and Google Assistant platforms.
This past April, Apple hired Google’s John Giannandrea to lead AI and machine learning efforts at the company, a division that includes Siri and CoreML. Giannandrea is expected to be leading the search for a new leader for the Siri team, the report says.